They say computers stifle creative talent, but in Erik Nordenankar’s crazy little Swedish mind the computer – in this instance a GPS in a briefcase – is the driving force for design.
For his graduation project in Advertising and Graphic design Erik sent his briefcase around the world in order to create the Biggest Drawing in the World.
Erik gave DHL highly detailed instructions of where to send his briefcase and over the next 55 days tracked its journey via GPS. The information was downloaded to his computer and produced a wonderful self portrait of the man himself – his ear in Paris, hand in Papua New Guinea and student bed head tuft of hair smack bang in the middle of Iceland.
The amazing results can be seen on YouTube and Erik’s own little website. He’s not a bad looking chap. www.biggestdrawingintheworld.com
Why use a mouse for CAD when you can use a briefcase
OK, i’ll fess up. He didn’t actually send his briefcase round the world – he is a poor student after all – but what a great concept. 700,000 viewers on YouTube to date certainly seem to think so. I wonder what kick back he got from DHL. Probably not nearly enough. You can’t pay for marketing this good.