Maxon has announced it is to acquire Pixologic, adding its ZBrush 3D sculpting and painting toolsets in to its digital content creation and rendering technologies.
ZBrush is used widely in film and game development, while often finding its way into product development – especially for fast concept development and organic surfaces.
Maxon’s suite of products are also heavily used in film and games production, and include visualisation software Cinema 4D and GPU renderer Redshift.
The addition of ZBrush and its proprietary ‘Pixol’ 3D/2.5D sculpting and painting tools seems a natural fit for Maxon’s expanding reach, and the announcement makes clear that Maxon and Pixologic are looking to “build the tools that populate and make the metaverse beautiful”.
“ZBrush is an industry leading 3D sculpting and painting solution for the most respected companies and artists in the world. By combining our world-class tools and people, we hope to delight creative artists with an ever expanding and powerful toolset for their needs,” Maxon CEO David McGavran of the annoucement.
Pixologic founder and CEO Ofer Alon and his team will join Maxon, saying of the move that there’s never been a better time for Maxon to add Brush to ‘it’s creative arsenal’.
He said: “ZBrush has been my passion for over two decades. I can think of no better home for the future of ZBrush and its community. I am looking forward to collaborating with Maxon’s innovative development team to further revolutionise ZBrush for many years to come.”
The deal will conclude in Q4 of this financial year, where more details will be made available.