Your tech designs to save the world? Sony think so

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Sony, in collaboration with the WWF (no wrestling involved) and IDEO, has launched its Open Planet Ideas project: an online platform that challenges members of the public to imagine how current technologies could be repurposed to tackle environmental problems.

A collaborative project whereby the ideas put forward are there to be built upon and evolved by the community, everyone is invited to participate and contribute.

Getting involved can range from simply applauding other people’s concepts to taking them and refining the design further or even contributing a totally new concept.


The first stage of the project received more than 300 ‘inspirations’ – in the form of comment, videos and images – from the public, from which a panel made up of representatives from Sony and WWF explored and analysed the ‘inspirations’, and based on this found six key themes for concept design:

· More with less: How can technology help us use our natural resources more efficiently?

· Make it real: How can technology close the gap between our actions and their impacts?

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· Waste not: How can technology turn waste into something more useful?

· Cleaner by design: How can technology help us design products, services and infrastructure with fewer environmental impacts in their manufacture, use and disposal?

· Recycling revisited: How can technology help us get better at recycling?

· Changing behaviour: How can technology help to make a less resource-intensive lifestyle not just the ‘right’ choice, but the more desirable option too?

The public has until 29 November to respond to these questions, by sharing and evolving creative ideas on how Sony technology can be used to tackle these key issues.

Take a look at where its up to now, and how you can get involved here