Gravity Sketch LandingPad collaboration VR

Gravity Sketch launches LandingPad virtual collaboration room

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Gravity Sketch has launched its virtual collaboration space, LandingPad Collab, making it available to designers and teams anywhere in the world for real-time design and collaboration in virtual reality.

LandingPad Collab, which is free to use, gives design teams the ability to create a personal collaboration room in which they can invite team members to easily communicate, collaborate and design at scale in 3D.

LandingPad Collab features include the ability to create or import 3D models, have real-time voice conversations with people in the virtual room, edit each other’s work, move around at scale or zoom in and out. Users also gain access to 1GB of cloud-saves through the company’s accompanying free LandingPad platform.

Designers can immerse themselves virtually to create life-size models and review products such as a pair of trainers, a new car or a bike, which can then be viewed, modified and commented on from any location.

LandingPad Collab allows up to four people to collaborate on a design at the same time, breaking down geographical barriers by bringing teams together in a virtual space and accelerating workflows. Gravity Sketch says that through the pandemic, this has enabled its users to continue working on 3D products without the need to travel and meet in person.

One of the first brands to trial the technology was Adidas, which used the solution to create multiple trainer concepts.

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Adidas VP creative director Marc Dolce, said: “Since using LandingPad Collab, our designers have been able to create things they simply couldn’t otherwise do with the traditional means of illustration and Photoshop.

“Learning to use the tool was a quick and intuitive process which allowed us to speed up digital collaboration by allowing the team to work together on any product, at any moment, from wherever they were in the world.”

Wearing a VR headset, users are transported into a virtual workspace, where with the use of a remote controller, they can create end-to-end 3D designs. LandingPad Collab provides industrial designers with the ability to make unlimited adjustments, as well as to present final designs virtually before going through the manufacturing process.

Gravity Sketch says it has made the feature free in response to ‘unprecedented demand from the design community who are increasingly eager to share virtual spaces and communicate their ideas more effectively’.

Gravity Sketch CXO Daniela Paredes Fuentes, commented: “Within the design industry, there has been a lack of tools for real-time collaboration and iteration between globally distributed teams, particularly when communicating and creating in 3D, which usually creates a number of inefficiencies throughout a product’s design process.

“We listened to our users and studied the design process of automotive vehicles and industrial designers, as well as concept artists in the entertainment industry, which helped us to optimise the collaboration engine to provide the solutions they need. Now we’re excited to be able to offer LandingPad Collab for everyone, allowing designers around the world to work in a more flexible and dynamic way.”

Paredes Fuentes added: “LandingPad Collab delivers a solution that is engaging, intuitive and exciting for designers who can see their ideas come to life. And we can’t wait to see what products are designed as a result.”