Death and taxes are one thing, but it’s inevitable that at some point in life the cord on your headphones will get knotted and tangled, which is why the Mous iPhone case is such a bright piece of design.
The case protects both your iPhone and Apple headphones, winding up the cord into the safety of the case – with the added benefit of your never forgetting your headphones again, and your pick of colourways.
To make this even better, the design and manufacture of the products is British-based, with the Mous team of James Griffith and Josh Shires based in Manchester.
The two young designers now both work full-time on Mous, with the technology side of design playing a big part in the development. Not only were 3D CAD and 3D printing key to the actual product development, but they were cheekily used to create a fleet of accurate, low cost, dummy iPhones on which to test the case ideas during development.
Griffiths had previously worked at Proctor & Gamble, but the world of hardware start-ups has captivated him.
“I learnt a lot at P&G but found the pace was somewhat frustrating. You even find yourself going to meetings about future meetings!
“It certainly has allowed me to develop a very disciplined approach but I’ve been eager to build something of my own rather than manage a slow moving ship. Mous is just that, we have managed to pick apart a problem and find a great solution but made a ton of mistakes along the way.
“That is how we learn, prototyping with our 3D printer then going back and forth to the drawing board. It’s tiring but great fun.”
Now the project has picked up speed, a manufacturer in the UK and a now ubiquitous Kickstarter campaign that has even brought them to the attention of 10 Downing Street’s innovation board.