PP Control & Automation

PP Control & Automation launches PP+ to help bridge ‘valley of death’

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UK strategic manufacturing outsourcing specialists PP Control & Automation is aiming to help businesses cross the ‘valley of death’ that often claims a business when scaling-up with a new service combining an ecosystem of experts, from R&D and manufacturing, through Sales and PR.

PP Control & Automation, which already works with over 20 of the world’s leading machinery manufacturers, is launching PP+ – offering a single point of contact for management teams that, after an initial consultation, it says will be connected to market leaders in design, engineering, legislation and approvals, sales and marketing and PR.

They will also receive support in accessing funding, management coaching and a clear route to leading academic and R&D knowledge.

Already signed up to deliver their expertise are Silverstone Technology Cluster, Institute for Clean Growth & Future Mobility at Coventry University, the Manufacturing Assembly Network (MAN), Product Approvals, S2F Marketing and Cucumber PR.

CEO Tony Hague, said: “The UK has a wealth of innovative engineering and manufacturing companies that often come up with new concepts and ideas that have true commercialisation potential and the opportunity to scale – however, they simply don’t have the capacity or additional expertise to realise these fantastic ideas.

“We have seen first-hand these challenges are often down to lack of available resource, advice and ‘bandwidth’ and we want to do something to change this.”

The PP+ ecosystem starts with an initial discovery session to outline the business goals of the client, the market opportunity and any potential barriers to success.


This is facilitated by PP C&A, S2F Marketing and Cucumber PR, offering a clear strategy that identifies where access to the wider network of experts is required.

To unlock their potential, they’ll need scaling-up coaching, sales consultation, and marketing and PR strategy.

Furthermore, as they grow, there will be opportunity to enter international markets where legislative demands bring new challenges and complexity, as well as a need to make efficiencies through design optimisation and access to academia and engineering groups.

“New market footholds generally exist where disruptive innovations originate, and novel technologies can be deployed to change the way a sector or even the world behaves,” continued Hague. “This disruption is often the starting point, but there is only a small window of opportunity to make sure this same disruption becomes a sustainable business.”

Pim van Baarsen, CEO of Silverstone Technology Cluster, offered his support: “I’m delighted that we can be part of this venture and we look forward to working with Tony and the rest of the team to help the UK prosper.

“The STC has a vast network of relevant businesses that we can connect people to, in order to get their projects off the ground, both from a technological, as well as a management and finance point of view.”

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