Unitys mars-editor

Unity MARS authoring studio launched for ‘intelligent AR’

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Unity MARS has been launched by Unity Technologies as it looks to allow creators across industries to build digital content that integrates with and responds to the real world.

The experiences created with Unity MARS are fully responsive to the surrounding physical space, can work in any location, and with any kind of data, while Unity states that the technology behind it can give creators the ability to deliver AR experiences ‘that live up to the end user’s expectations: digital content that seems to live in and react to the real world’.

Unity MARS also brings sensors and environment data into the creative workflow and enables creators to deliver apps with runtime logic to adapt responsively to real-world conditions.”We’ve identified three of the biggest challenges AR creators face, and we solved them with Unity MARS,” said Timoni West, director of product, XR Tools, Unity Technologies.

“Creators can author complex, data-oriented apps visually, test their experiences without leaving the MARS authoring environment, and deliver apps that are contextually aware, flexible, and truly interact with the real world.”

To help creators quickly begin building without starting from scratch, the software also includes Starter Templates.

These pre-designed building blocks cover popular AR use cases, including a training tutorial application that works with all of our indoor and outdoor environment templates, with more soon to be available.

Experiences can be tested and validated without leaving the Unity Editor, allowing users to deliver apps with runtime logic that adapt responsively to the real world and work across platforms.

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Unity is offering designers interested in diving in and creating the next generation of AR a free 45-day trial.