vectary Main launch

Vectary sets out stall for 3D assets in online retail

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Vectary has launched its in-browser visualisation platform for creating and managing 3D and augmented reality assets, letting users create 3D configurators without need of code.

An efficient, in-browser, no-code workflow sees 3D CAD models imported then drag-and-dropped into a workspace that allows teams to work from concept development, to production, to market launch without switching platforms – providing a swift link between design and engineering software and collaboration tools like Dropbox Paper and Slack, and sales platforms like Shopify and Kickstarter.

The no-code platform aims to let companies to build interactive digital environments where their users can customise product displays in a 3D space. The platform also allows businesses to share and store 3D and AR models on live links, accessible from any device.

Vectary say that these shareable workspaces can be used as centralised locations for 3D asset management, but equally as presentation tools or to ensure that relevant team members, like product managers, marketers, or other decision-makers, can access and interact with visualisations from any screen.

Projects can be divided into campaigns, clients, or even departments. With access management features, users have control of who gets to view or edit.

“Our goal is to address the issue of accessibility to this technology head on,” said Vectary CEO Michal Koor. “Integrating 3D elements into websites demands a team of experts in user experience, user interface, development, and design. Building such a team is a challenge and can be a barrier to companies fully utilising 3D technology.

“3D and Augmented Reality are the future of branding and internal company workflows. These technologies allow you to create a truly immersive and interactive experience in an easy-to-use presentation that matches the in-person experience. Ultimately, our mission is to make 3D configurators the norm for any brand. By dissolving the complexity of creating and designing your own 3D configurators, we are tackling one of the major challenges of adopting this technology.”

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