Adobe Firefly 2024 tools

Adobe Firefly generative AI added to Substance 3D

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Adobe has launched the first integration of its Firefly generative AI capabilities into Substance 3D Sampler and Stager, for Text to Texture and Generative Background, in order to accelerate time-consuming and intricate 3D texturing and staging tasks.

The new Substance 3D Sampler’s Text to Texture feature offers designers the ability to generate photorealistic or stylised textures for 3D object surfaces from simple text prompts. Adobe says that this feature will significantly enhance a designers’ creative and iterative processes without the need for physical prototypes, stock imagery or manual photography.

Substance 3D Stager’s new Generative Background feature lets users to create backgrounds images from text prompts, allowing them to composite objects into scenes with intelligent perspective and lighting matching.

Taken together, Adobe says these new capabilities significantly accelerate the creative review process, making workflows using Substance more productive and seamless while saving considerable time.

“Adobe has always looked for new and innovative ways to put cutting-edge creative tools in the hands of designers and other artists,” said Sebastien Deguy, VP 3D & Immersive at Adobe.

“By integrating Firefly’s generative AI capabilities into Substance 3D, we’re not just streamlining the creative process – we’re unlocking new realms of creative possibility with new generative workflows designed to unlock human imagination, not replace it.”

These updates are targeting quicker ideation and adding more creative freedom with the ability to generate high-quality, realistic textures and environments at a fraction of the usual time and cost. Marketing professionals and content creators will also find the new features invaluable as they produce high-fidelity visuals and animations, enhancing brand presentations and storytelling.

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By default, Adobe Firefly attaches Content Credentials to assets created or edited using Firefly, indicating that generative AI was used in the creative process. Content Credentials are verifiable details that Adobe says serves as a digital ‘nutrition label’, able to show contextual information including an asset’s name, creation date, what digital tools were used and more.

Powered by free, open-source technology from the Coalition for Content Provenance and Authenticity (C2PA), this data remains associated with the content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.

Beta versions of Substance 3D Sampler 4.4 and Stager 3.0 featuring the new Text to Texture and Generative Background features will be accessible to all Substance 3D customers starting 18 March 2024.