WATCH // Making the Gatorade ‘Water Made Active’ commercial

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As the temperature heats up outside, cool off with this ‘Making Of’ video from the recent Gatorade ad, which combines product design, 3D printing, motion capture, stop-motion and some… er… electrolytes.

Bringing the water character to life, creative agency Unit9 motion-captured a human athlete running, jumping and kickboxing – the data for which would tell a water rig when to turn its nozzles on and off.

The rig is made of 2,048 water switches, and over 20,000 individual parts and custom-made components – with the 3D design and manufacture headed-up by London-based special effects house Machine Shop.
Its an impressive job, and the final pieced-together stop-motion animation with audio brilliantly brings to life the moving figures.


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