Taking CAD design data straight through to becoming marketing material
Consumer packaged goods is a fast-paced, competitive marketplace in which most purchase decisions are made in a matter of seconds, and companies must quickly deliver new materials, formulations and packaging to distinguish its products in the marketplace.
P&G is no stranger to this, and with nearly 18,000 users in research and development, product supply, quality and other disciplines to support the design and development of products, it is digitally enhancing its workflow.
The shift to 3D design tools, and in this case the use of Dassault Systèmes’ focussed industry solution Perfect Package, is part of it making all its products available for global collaboration.
Not simply for aesthetics, consumer packaging needs to be able to withstand the forces of its contents, and even manage the flow of their removal once opened
Based on the 3D Experience Platform, this latest design and product management software creates a single point for the design workflow – from simulating how a package and its contents will react, to aesthetics design and using the renders for marketing, right through to placing the product on virtual shelves for customer trials.
Equally, the digital collaborative workflow makes P&G’s project data traceable, shareable and reusable – meaning its teams across the globe spend less time searching for data and have access to more consistent and accurate packaging and product specifications.
Products can be virtually placed on supermarket shelves for consumer testing of eye catching designs
Streamlining the processes and saving on rework and expense, the data can be rendered quickly for consumer feedback to gain greater insight into trends, needs and usage.
P&G manages 10 product categories and 65 brands in more than 80 countries, with a digital platform offering scale with greater agility to innovate, efficiently manage and accelerate product programs in the context of short product lifecycles, fluctuating costs of raw materials, and highly variable consumer demand.
