MTV launches Youth Culture Insight resource

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MTV has just launched an ‘intriguing’ looking service that might find a place in your design toolbox next time you’re working on a ‘youth oriented’* project. Called MTV Sticky, the service is a co-operation between MTV and VSBI (Viacom Brand Solutions International).

Kevin Razvi, Executive Vice President & Managing Director of Viacom Brand Solutions, MTV Networks international, explained: “MTV Sticky, and more importantly the team behind the site, know youth culture inside-out, its audience, trends and most importantly how to communicate with this highly coveted demographic on a global level.

“This new site is the best way for MTV to share its most valuable in-depth knowledge of youth culture and help the world of business and brands both understand youth and their cultures and gain an insight into how to connect and engage with young people – often easier said than done. I’m delighted with how the site is looking, there is nothing quite like it in the market right now.

“Our commitment to MTV Sticky is an essential investment. It has never been more important for brands to reach out and connect with their target youth audience in exactly the right way and we stand firm in our belief that our knowledge and insight is second to none.”

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What can you find? The site’s slick, breaks things down into categories (web, behaviour, culture, gaming etc etc), then provides you with a quick article, thinking point or video. The research was conducted with 50,000+ 16 to 34-year-olds over an 18 month period, so you’re getting a good spread, in terms of statistical relevance, current thinking and a global point of view.

And of course, it’s MTV: so expect volume (that’s a good thing by the way) and it also gives me a chance to post a link to a Scratch Pervert’s video discussed on the site.

*I’m also aware that using the term Youth Oriented means I’m getting old.


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