You’re fat, and Ford knows it
Published 27 October 2011
Posted by Stephen Holmes
Ford Motor Company has today revealed the thinking that went into the design of the new Ford Focus – effectively, “Whoa there big lad!”.
With the car giant going global with its models it’s had to rip up the rulebook on the preconceptions of customer size and height, instead turning to the latest 3D body scanning technology. The results show that we’re getting BIG.
Three years ago 12,000 Germans were scanned by SizeGERMANY. This information was added to the comparable databases of people from China, Japan, North America and South America, creating computerised 3D models of the people with accurate dimensions including height, waist circumference, hip width and leg length.
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