PIXEL’s optical effects wins it Lexus Design Award 2017

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The 2017 Lexus Design Award has been awarded to a device that lets people experience the existence of light and shadow ‘with their full consciousness’, using a configuration of visors to create a range of optical effects.

Designer Hiroto Yoshizoe won the fifth edition of the prestigious international competition, which drew 1,152 entries from designers in 63 countries worldwide, inspired by the theme of ‘YET’.

Through repeated internal reflection, his design. PIXEL, input images are averaged into square outputs. By converting light and shadow into a clear, sensible form, viewers can experience them as beautiful fundamental forms.

Alice Rawsthorn, design commentator and member of the award judging panel, said: “‘The Lexus Design Award always presents a fascinating survey of the issues currently engaging young designers and what they consider to be the most important challenges and compelling opportunities for design today, yet the quality and scale of ambition of the submissions to this year’s award programme was truly exceptional.


The award was presented by Yoshihiro Sawa, President of Lexus International, during the opening reception for Lexus’s exhibit at Milan Design Week.

The Lexus Design Award has taken place annually since 2013, an international competition which supports up-and-coming designers and creators worldwide. The Grand Prix winner was chosen by an elite panel of global design professionals, selected from four finalists who were given the chance to develop their ideas to prototype stage, with individual mentor support.

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