Maxon acquires GPU rendering tech provider Redshift

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Redshift was recently used to power award-winning LEGO mini movies for client Atwater Studios

The developer of the Redshift rendering engine, a GPU-accelerated renderer built to meet the specific demands of contemporary high-end production rendering, has been acquired by Maxon and its parent company Nemetschek Group.

Already available as plugin for Maxon’s Cinema 4D and other 3D applications, Redshift has a suite of features that aim to make rendering large or complicated 3D projects faster than traditional rendering solutions.

Redshift is currently a separate product and looks likely to remain that way, while Maxon and Redshift are committed to continue active development and support for its Maya, 3dsmax, Houdini and Katana plug-ins, as well as the recently announced plugin for Blender.
Based in Newport Beach, California, Redshift Rendering Technologies describes its technology as being ‘unlike other GPU renderers out there’, with the software’s biased renderer allowing the user to adjust the quality of individual techniques in order to get the best performance/quality balance for their production.

The product has a number of useful features, including direct integration with the Altus denoiser from Innobright; any type of AOV data to be baked out from individual objects and the ability to export groups of objects and lights to Redshift Proxy files which can then be referenced by other scenes.

“Rendering can be the most time consuming and demanding aspect of 3D content creation,” said Maxon CEO David McGavran.


“Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our solution portfolio.

“The combination of Cinema 4D and Redshift will bring an unprecedented accessibility, efficiency and reliability to 3D production and will save time and money for artists.”

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