Get your product some attention: Make it LARGE

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Like manufacturers of yesteryear, making a giant product to get some attention in the shop window or trade fair of old, Behringer has launched into the consumer audio market with an iPod dock the size of a small hatchback car.

At 8ft by 4ft, the iNuke Boom is a monster that would set you back a smidgen under $30,000 if it weren’t a giant marketing gimmick.

It reminds me of when craftsmen would produce a super-sized version to show off their skills – begging the question: will this see a rise in product designers scaling up CAD models for a cheap plug on the design blogs?

Probably not… But I still want one.


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