Electric blue

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Volkswagen leads the way with blue thinking

As a bonafide Red it pains me to have noticed that the future of electric cars and the automotive industry is decidedly Evertonian.

Our recent swagger around the halls of the North American International Automotive Show confirmed this, with Volkswagen leading the way with the continuation of its Blue Motion eco theme through its electric offerings. The latest Toyota Prius was bathed in sapphire; the Honda stand – traditionally blood red – was the colour of the sky, and BMW’s electric concept i8 was a mixture of Germanic silver and slices of electric blue.

It’s not often we cover something as base as colours on DEVELOP3D, but we’d like to know when green stopped being the colour of Green, and blue took up the mantle of all that is futuristically favourable to the environment?


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