Movie on ID – now I’m excited

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Dieter Rams – if you don’t know who he is, you should be ashamed of yourself 😉

When someone (ralph G) points you at a movie on industrial design, I tend to get excited. When you look at the web-page and there is a movie coming with production stills featuring Dieter Rams, Jonathan Ive and a Marc Newson, I have to sit down and have a very hasty cup of tea.

According to the web-site, Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through verite footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

A quick look at the participants and its a good roll call of who’s who – Rams, Ive and Newson as we’ve mentioned, but also the teams at IDEO, Karim Rashid, Naoto Fukasawa – I just hope someone like Kenya Hara makes it through to the final cut too.

Unlike Ralph I couldn’t give two shits whether or not there’s any software featured. It’s a MOVIE about INDUSTRIAL DESIGN – it doesn’t get better than that. Now how do I convince Greg and Martyn to sponsor the movie so I can go to the London screenings? Any ideas peeps?


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