Challenged by Converse to come up with something creative from a pair of its blank Chuck Taylors, creative agency Critical Mass set about making the most rock’n’roll pair yet.
Its in-house maker team was cracked into action, beginning by tearing out the electronics from a Vox Classic Wah Wah, replacing the original switch with a flex sensor, adding an Arduino Nano to amplify the signal and building it all into the sole of the size 12 Chuck Taylor.
Renamed “The Converse Chet Atkins All Wah,” after Mr. Guitar, Chet Atkins, the first man ever to use a wah wah pedal, the working wah wah pedal comes complete with twin jack ports in the front to plug in your guitar and amp.
Critical Mass is a full-service digital experience design agency, but critically with its own in-house maker space for projects such as this.