3D design battled out to the death*

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I might be missing out on the weather, the casinos, the showgirls and something called Autodesk University in Las Vegas next week, but the AU Design Slam by the guys behind Cut&Paste is something I’d really have loved to have seen.

The live on-stage design competition is going to be the first to feature 3D design, with teams hacking out designs against the clock using Autodesk Maya, AliasStudio, SketchBook Pro, and Revit Architecture software.

20 minute rounds mean competitors are pushed to use their wits and showmanship to entertain the crowds as their progress is projected in real-time onto massive screens.

In an interview in the build-up to AU, Cut&Paste executive director John Fiorelli, said: “It’s a live battle between industrial designers and between architects, it’s very similar to the digital design series we do for graphic designers around the world. We’re working with Autodesk University to bring it to industrial design and architecture for the first time this year.

“The idea is to do in 3D what we do in 2D: Give people a chance to see what the creative process is like; give people a chance to see what industrial designers and architects do in real-time,” explained John. “In essence the show is pretty straightforward. We put designers on stage, we give them a theme or a brief and they create work alive in front of your very eyes on LCD projectors. You can watch every brushstroke, every mistake, every scratch-out, every revision, and it gives you the chance to see what people do using Autodesk tools.”


The design briefs are issued to contestants a week or so in advance to allow for concepts to begin developing, but organisers throw in extra elements just before the battle begins, adding a bit more spice to the events.

In case you’re wondering where I’ll be while the rest of the D3D team apply their factor 30, bare their pale flesh, and delve into the 3D battles in Vegas; I’ll be reporting back from deepest-winter Frankfurt. Chilling.

*might not constitute actual death

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