WATCH // Making the Gatorade ‘Water Made Active’ commercial

As the temperature heats up outside, cool off with this ‘Making Of’ video from the recent Gatorade ad, which combines product design, 3D printing, motion capture, stop-motion and some… er… electrolytes.

Bringing the water character to life, creative agency Unit9 motion-captured a human athlete running, jumping and kickboxing – the data for which would tell a water rig when to turn its nozzles on and off.

The rig is made of 2,048 water switches, and over 20,000 individual parts and custom-made components – with the 3D design and manufacture headed-up by London-based special effects house Machine Shop.
Its an impressive job, and the final pieced-together stop-motion animation with audio brilliantly brings to life the moving figures.