Demand for craft beer leads to quick fire packaging design tools

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Drink brands and designers wanting to visualise and share their creations for a 3D can designs can use a simple app to apply artwork to a label template for virtual application onto a 33cl can.

Over the last two years, the demand for craft beer in cans has driven the launch of affordable, short-run and mobile canning manufacturing companies, which offer brands the option of direct-to-can printing, or labels.

Can Creator’s 3D design app allows for new label template allows brands to test their designs and choose between both formats, along with the option to test their design on a black, as well as a silver can.
As well as different can sizes, colours and the choice between print-to-can and the new label template, Can Creator gives brands the chance to explore innovative printing techniques, such as heat sensitive thermochromic inks and tactile finishes.

Once designs are complete, the can be rotated and viewed from every angle, snapshots can also be taken, downloaded and shared easily amongst collaborators.

Can Creator can be used by anyone, free to download for Mac or PC, or through web browser, making it perfect for small craft drink brands that want to build design concepts at speed and who may not have a retained graphic design agency.


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