DEVELOP3D - Technology for the product lifecycle

Many women desire sleeker and straighter hair which means manufacturers of hair products are under increasing pressure to help them achieve this. Enter the free2style cordless hair straighter and styler.

Pearl Lion Ltd identified that cordless hair straighteners on the market were failing to meet the performance levels achieved by mains corded models. The brief to Frazer Designers was in two parts; first to research and select battery and heating plate technology that could deliver the high temperature and battery life demanded by consumers; secondly to provide industrial design of the housings to appeal to the target market.

An exploded view of the hair straighteners created in ProEngineer

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