DEVELOP3D - Technology for the product lifecycle

Creo Direct - all modelling, no rules

Vegas. Never the best place for sitting down and writing something that both makes sense and is valuable for anything other than a cursory wave of the “Look, look, I’m here” flag at a software vendor event. But Vegas it was this week for PTC’s PlanetPTC Live.

At the event we saw the seemingly revitalised executive board hop up on stage, talk about their wive’s sketchy Mercedes, how the development team have enjoyed their work over the last few years and how PTC is going to grab market share back from its arch rivals.

This year’s user conference was different to those I’ve attended before. First off, the reins had shifted from the PTC/User organisation to PTC corporate. As a result, you got a lot more product update and strategy information and less “what users are doing with it” type presentations. And frankly, that’s been a good thing. These are interesting times for PTC and with a new version of Windchill 10 out, Creo replacing the Pro/Engineer and CoCreate brands, the company had just to tell. And tell they did.

Read more…