Prime Cuts: Beat the Burn
Published 23 June 2011
Posted by Tanya Weaver

With all the student degree shows taking place at the moment and with the New Designers event just around the corner, we thought that this week’s instalment of Prime Cuts should be from a product design student.
Bradley Wherry, an Industrial Design & Technology BA student from Brunel University, has created sunglasses as part of a campaign, Beat the Burn, to raise awareness about the dangers involved in over exposure to the sun. The frames change colour to indicate the strength of the sun’s UV rays and to remind users to head for cover or apply sunscreen.
At Brunel, final year students set their own briefs that tackle a particular problem. Wherry, having grown up in Jersey and spending a lot of his childhood on the beach, remembers how easy it was to get burnt. So, he settled on the problem of sunburn.
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