DEVELOP3D - Technology for the product lifecycle

When I received an invitation to the launch of Jaeger-LeCoultre’s  new Atmos 566 clock designed by Marc Newson to be honest I was more interested in going along to see the superstar industrial designer that is Marc Newson than I was in this luxurious Swiss clock manufacturer.

But perhaps I should have done a bit more research into how exclusive this brand is before attending or possibly the fact that it was being held at Brown’s Hotel in London’s Mayfair should have been a hint enough. I pitched up in my usual journalist attire of jeans and converse trainers only to be met by the hotel’s butler resplendent in his top hat and tails who quickly whisks me up to the first floor into a lavish room full of suits, even Newson is in a suit, albeit a linen one with no tie and trainers. Being the only design journalist I found myself trying to make small talk with representatives from titles such as Harper’s Bazaar, fine watch magazine QP and Millionaire’s Monthly (I made the last one up). But then the launch begins with the CEO of Jaeger-LeCoutre presenting the new Atmos 566 before introducing Newson, who says a few words about his design.

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