Interview with Mr Peebler of Luxology
Published 23 March 2011
Posted by Al Dean

Brad Peebler, CEO of Luxology. He’s a big fella and he likes his lukewarm beverages the same way.
Luxology is a company that’s risen in profile in the design and engineering world very quickly over the last few years. Perhaps the genesis of that is the rapidly growing adoption of its rendering engine, Nexus, by the likes of SolidWorks and Bentley Systems. Both of these systems (SolidWorks and MicroStation) have discarded older generation technology and implemented the Nexus renderer. This has enabled much more accurate previews (thanks to progressive rendering), quicker set-up times (thanks to HDRI -based lighting use) and much quicker calculation speeds.
Alongside the CAD integration of its technology, Luxology’s Modo modelling, animation and rendering system has been popping up on our radar more and more. While its background is solidly in the digital entertainment and animation world, the last few years have seen the organic modelling tools combined with stunning rendering capabilities to become a part of the designers and engineer’s toolkit (A perfect example is the work phil & teds are doing with it).

Look at the grain on that bad boy.
The last month saw the release of new resources for the Modo user interested in industrial design work. There’s the sunglasses tutorial set that shows how you can use Modo’s sub-divisional modelling tools to generate a design concept pretty damn quickly. Then there’s the Packaging Design and Construction Kit that’s quite breathtaking in its comprehensiveness. It takes the core base of Modo and adds in not only standard parts and libraries for caps, packaging examples, but delivers a workflow that’s ideal for anyone working in structrual packaging that wants to avoid the ball-ache of trying to do these things in a traditional CAD modelling tool.
So, with all that in mind, now seemed like as good a time as any to catch up with Brad Peebler, co-founder and CEO of Luxology.
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