DEVELOP3D - Technology for the product lifecycle

We’re rather used to getting slightly random sounding press releases through and often look at them and wonder “Why was this sent to us”. That said, the occasional thing comes through that while it might initially get that “Huh?” reaction, it starts to sink in.

Today I got one such email pop into my inbox from the folks at Kyp (www.kyp.com), a specialist in consumer engagement (or why people buy or don’t buy stuff), on consumer electronics shopping behaviour. While it was full of interesting details such as the fact that 56% of consumers still prefer to buy in-store, but carry out research online prior to large purchases, one result leapt out at me. The graphic below explains it nicely:

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